"Going head-to-head with Qatar and the United Arab Emirates (UAE), two countries that have placed aviation at the heart of their economic development and have seemingly bottomless pockets to fund their strategies, may seem risky. But Turkey has some advantages. Istanbul is within four hours' flying time of most of western Europe, the world's largest market for international travel, as well as being equidistant from much of the Middle East, North Africa and central Asia. This allows Pegasus and Turkish Airlines to deploy smaller narrow-body planes from their hubs, affording greater flexibility for route planning than is enjoyed by the widebody-operators of the Gulf. Turkey's size also gives it a strong home market, guaranteeing buoyant domestic demand."